Discuss the significance of cultural differences to McDonald’s global marketing strategy.

by | May 4, 2022 | Business | 0 comments

 

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A firm’s global marketing strategy is heavily influenced by cultural factors and differences in political economy. For a successful establishment in a foreign market, a company must research how these differences will impact product design, presentation, placement, advertising, and pricing.
McDonald’s is an example of a well-known global company that has successfully adopted customized marketing approaches across multiple national markets. Review the articles in the resources section below to learn more about how McDonald’s adapts their marketing strategy to suit individual national markets. All articles are available in the Purdue Global library.
After reviewing this information, discuss the following:
Discuss the significance of cultural differences to McDonald’s global marketing strategy.
Use at least two specific country examples to demonstrate how McDonald’s has tailored one or more of the 4Ps in a foreign market.
Explain why it is strategically critical for McDonald’s leadership to correctly determine which of the 4Ps to change and which ones to retain as the company enters a new country?
To support your assertions, utilize at least one academically credible research source in your response, both citing it in-text and listing it as a reference at the end of your post.
Resources
Crawford, A., Humphries, S. A., & Geddy, M. M. (2015). McDonald’s: A case study in glocalization. Journal of Global Business Issues 9(1), 11–18.
Jeon, H. J., Meiseberg, B., Dant, R. P., & Grünhagen, M. (2016). Cultural convergence in emerging markets: The case of McDonald’s in China and India. Journal of Small Business Management, 54(2), 732–749. https://doi.org/10.1111/jsbm.12186
Singireddy, M. (2020). McDonald’s: Global marketing. International Journal of Health & Economic Development, 6(2), 16–27.

 

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