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The material covered in the course, and more specifically the concepts and topics in each module, are applicable in business. Therefore, your task in writing a Global Summary (1-2 pages double-spaced) is to find examples in news/media articles of how the concepts fit into marketing. For each global summary, you should look for the concepts of interest to you in substantive publications (e.g. Bloomberg Business Week, NY Time, WSJ, USA Today etc.). Please no social media sources (i.e. blogs, posts etc). Each global summary should relate to the weekÃ¢â‚¬â„¢s module topics and/or concepts and contain a least 4 different concepts. More than one concept may be in the same article. Please provide the topic or concept, the issue, the page number for the publication, a paragraph or two on each and how each item related to a specific concept in the book (include page number from the text). You should also provide the web link to the source.
In addition to the grading rubric below, submissions will be graded based on the applicability of the theory or concept as well the strength of supporting arguments. The page limitation set will help you focus your thoughts in to eliminate all of the extra Ã¢â‚¬Å“stuffÃ¢â‚¬Â. Please note: Do not exceed the stated page limit question. Also, this assignment should not be viewed as an exercise in copy and paste. Writing should be in your own words.
This weeks chapters covered were Chapter 9,10 & 11 I attached the textbook for reference and to add citations where applicable into the paper I also attached the grading rubric. Thanks!