Serco SWOT Analysis Some of this information is gathered from multiple reference

by | Nov 18, 2021 | Business | 0 comments

Serco SWOT Analysis
Some of this information is gathered from multiple references as well as personal experience and first-hand knowledge of the company as an employee.
Strengths –
Strong brand portfolio throughout numerous countries. They are known for defense contracting in multiple companies and not sticking with the same ideas or jobs all the time.
Perform very well in new markets, this can be seen as they transition all over the globe from North America, Britain, Asia, North Pacific, and now the Middle East.
Proper use of technology and automation, allowed them to scale up or down when the time was appropriate or in times of profit shortages.
Built a strong community of retail suppliers. The suppliers that are used have been in use for several years and Serco has circumvented a lot of the bottleneck of the supply chain management by developing lasting relationships with retailers.
Personal experience, not well versed in integration of different cultures and different firms. Serco has acquired many subsidiaries and has partnerships with other leading companies. The integration of the two can be painful as Serco has its own way of operating.
Larger investments into new technology, even though the company is above industry average, it is far from what the top competitors invest in R and D.
Personal experience, the attrition rate is high among employees. Even with the pay being competitive, the turnover remains high. This forces the company to spend more on onboarding and training.
Opportunities –
Serco has new products that adhere to the new government green drive program that can open the door for procurement of Serco products by more federal agencies.
New taxation policies can affect the way Serco does business in turn growing their revenue and increasing profits. This mainly focuses on CSR and identifying the opportunity to cut back where spending was not needed.
Decreases in transportation prices cause lower shipping prices. This in turn would cut down the cost of Serco’s product line. Of course, this is dependent on shipping and given the current situation of shipping vessels and containers, it can rise before the price is actually seen going down.
Using other successful business strategies in order to drive their own. GE is an example where their research helped Serco to develop a more sustainable, affordable, and safe oil drilling machine.
Threats –
The biggest threat that they will continue to face is the different laws that affect each country that Serco is operating in.
Bad publicity especially in the U.K. can affect their brand, image, and reputation. Just like with almost any other company that defense contracts the issue of fraud, waste, and abuse almost always comes up. Serco specifically had an issue with this in 2019-2020 in relation to millions of dollars reported missing according to work hours logged.
Again, operating in numerous countries they are always subject to currency fluctuation, inflation, etc.
Lack of innovation from the company as a whole. They continue to develop new and reliable products but they are often in turn due to another company’s idea or innovation.
Since Serco is heavily involved in new technology platforms and continues to fall behind on innovation in relation they remain highly susceptible to competition, market disruption, and profits short and long term.
They remain highly susceptible to political and societal change as well. They operate in different countries and nations. Some of these places are more stable than others which can put them at risk of falling into a volatile political environment as well.
Embepro. (2021).Serco (United Kingdom) SWOT Analysis / SWOT Matrix. Retrieved on 01 November 2021, from
FernFortUniversity. (2021). Serco Group Plc SWOT Analysis / Matrix. Retrieved on 01 November 2021, from
Serco. (2020). Annual Reports and Accounts 2020). Retrieved on 01 November 2021, from


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