Discussion Assignment: For this discussion, you will do a mini piece of research

by | Oct 10, 2021 | Marketing | 0 comments

Discussion Assignment:
For this discussion, you will do a mini piece of research and create a perceptual map from the data collected. You can choose one of two categories for the perceptual map. You can choose either school districts OR clothing brands.
Choose one district OR brand to be your district or company. For example, I am the brand manager for Cheerios.
Choose two dimensions for your perceptual map. For example, for cereal brands I chose health and taste. On the health dimension, cereal brands can lean more toward “healthy” or “unhealthy.” On the tasty dimension, cereal brands can lean more toward “good taste” or “bad taste.” Remember, you will choose different dimensions for school districts or clothing brands.
Choose 5-10 school districts/brands to evaluate. For cereals, I chose Cheerios (my brand), Froot Loops, Wheaties, Special K, Cinnamon Toast Crunch, Kellogg’s Raisin Bran, and Frosted Flakes.
Ask 10 people to rate the school districts OR clothing brands on a scale of 1-10 for each dimension. For example, for cereal I might ask, “On a scale of 1-10 how do you rate the taste of Cheerios? 1 is very bad taste, 10 is very good taste.”
Use the average score each district/brand receives to map it on the perceptual map. You can create your perceptual map in PowerPoint or draw it on a piece of paper.
Tell us what you learned about your district/clothing brand? What business opportunities or threats do you see for your brand.
Substantive Responses:
Your responses must have potential to move the discussion forward. For example, you might:
Provide an alternate point-of-view.
Provide a unique example.
Relate the concepts from this discussion topic to other course topics and/or course assignments.


Timely Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Affordable Prices

Top Quality Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university, or professional, and we will assign a writer who has a respective degree.

24/7 Support

Our support agents are available 24/7 and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

100% Plagiarism Free

Plagiarism is the biggest crime in the academic world. We have strict measures to ensure that all the essay papers are written from scratch to maintain originality and avoid plagiarism.

Professional Writers

We have hired a team of professional writers who provide expert essay help. Most of them are native speakers and PhD holders who are able to take care of any assignment you need help with.

We Protect Your Privacy

Anonymous Communication

We offer nameless communication between clients and writers. We value privacy on both sides.

Secure Payments

We do not collect or store any payment information. The order form is protected using SSL 256-bit encryption.

Personal Data Protection

Your personal information remains private and secure under our comprehensive privacy policy. We strictly follow the rules.

Why Us?

Exceptional quality, professional writers, secure and private, always on time. This is how our clients described their experience working with us. We value our clients above all and strive to uphold the high standards that we have set.

Quality is everything. We make sure that each completed paper that we send is an absolute masterpiece. It is well-written, thoroughly thought out, follows guidelines, has impeccable format and completely original. You can be confident that your paper is one-of-a-kind because we double-check it for plagiarism. Your instructor will be impressed when you turn in your paper.


Our Team

Wileyscholars.com has special quality assurance team guarantees that all the papers are plagiarism-free and meet the standards or specific requirements of certain academic institutions (these may vary, you know, and they may vary even between different teachers). Upon placing an order, you can communicate with your writer during the entire process and even after it is completed. This ensures a customized service, meeting the exact needs and expectations of any, even the most demanding customers.

Contact Us


Get Started