Instructions Read the following case study and answer the three critical thinkin

by | Oct 8, 2021 | Marketing | 0 comments

Instructions
Read the following case study and answer the three critical thinking skills at the bottom of the article. You must give at least one page of analysis in total for both questions. Make sure you give as much information as possible. Upload in a Word related document of type in the text box provided.
Ferrari Targets Successful Consumers
Kevin Crowder walked onto the famed Monza, Italy, race track, climbed into a Ferrari F2000 racer, and circled the course with a Grand Prix champion. Mr. Crowder, a Texas businessman who earned millions when he sold a software company he cofounded, isn’t himself a professional driver. He’s a customer of one of Ferrari’s marketing programs: the F-1 Clienti program, under which Ferrari resurrects old race cars that would otherwise be headed for the scrap heap. Instead, it sells them for $1 million or more, along with the chance to drive them with a professional pit crew’s help.
Ferrari has long built its business around exclusivity. It limits production to around 4,500 to 5,000 cars a year at around $180,000 and up. Some customers pay additional money to race these street cars against fellow owners at company-sponsored Ferrari Challenge events. The F-1 Clienti program adds a super-premium service by giving people a chance to drive the same Ferraris used in Formula One, a series of auto races that are especially popular among Europeans.
The program gives customers “an experience they can’t get elsewhere,” says Ferrari CEO Dieter Knechtel. Mr. Knechtel says that the “brand experience is very much related to the ownership experience: It’s about driving and the experience of the car while doing it in a community of like- minded people. This is why, we organize track days and tours in Italy with road tours in different countries, we can organize almost any experience with the car—what we offer to our customers is often a ‘money can’t buy’ experience.”
Critical Thinking Questions
For Mr. Crowder, the Ferrari is a specialty good. What kind of product would it be for you? Why?
Do you think that Ferrari has done a good job of building brand loyalty? Could Ford do the same thing?

Categories

Timely Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Affordable Prices

Top Quality Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university, or professional, and we will assign a writer who has a respective degree.

24/7 Support

Our support agents are available 24/7 and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

100% Plagiarism Free

Plagiarism is the biggest crime in the academic world. We have strict measures to ensure that all the essay papers are written from scratch to maintain originality and avoid plagiarism.

Professional Writers

We have hired a team of professional writers who provide expert essay help. Most of them are native speakers and PhD holders who are able to take care of any assignment you need help with.

We Protect Your Privacy

Anonymous Communication

We offer nameless communication between clients and writers. We value privacy on both sides.

Secure Payments

We do not collect or store any payment information. The order form is protected using SSL 256-bit encryption.

Personal Data Protection

Your personal information remains private and secure under our comprehensive privacy policy. We strictly follow the rules.

Why Us?

Exceptional quality, professional writers, secure and private, always on time. This is how our clients described their experience working with us. We value our clients above all and strive to uphold the high standards that we have set.

Quality is everything. We make sure that each completed paper that we send is an absolute masterpiece. It is well-written, thoroughly thought out, follows guidelines, has impeccable format and completely original. You can be confident that your paper is one-of-a-kind because we double-check it for plagiarism. Your instructor will be impressed when you turn in your paper.

Quality

Our Team

Wileyscholars.com has special quality assurance team guarantees that all the papers are plagiarism-free and meet the standards or specific requirements of certain academic institutions (these may vary, you know, and they may vary even between different teachers). Upon placing an order, you can communicate with your writer during the entire process and even after it is completed. This ensures a customized service, meeting the exact needs and expectations of any, even the most demanding customers.

Contact Us

support@wileyscholars.com

Get Started

PROVIDING STUDENTS WITH CUSTOM ACADEMIC PAPERS SINCE 2007